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El Campello was chosen as a good site for a settlement back in the Bronze Age.
After many centuries, and despite the modernization of the heart of the Costa Blanca,
El Campello inhabitants have preserved and provided their town with a dual character,
both rural and cosmopolitan. The remains left by various civilizations that have
passed through the town can be seen even now along with the excellent beaches of
this beautiful and contrasting landscape.
The sea and El Campello have always been associated. Iberian and Greek remains, such
as temples dedicated to the Gods of the Sea and the Goddess of Fecundity, have been
discovered in the area known as Illeta.
In the same area a watchtower was erected in 1554 to protect the coast from Arab
attacks, and it has since become the symbol of the town. In the 18th century Prince
Pío de Saboya constructed the dockyards that provided the final impetus for the town
to gain independence from Alicante at the beginning of the twentieth century. The
village is located 2 km from the coast on a small hill. On the coast, around the
Carrer del Mar, is located the former fisherman's district which is now the main
tourist area. Traditionally, the economy of El Campello was centred on fishing and
dry crops. Today the town's main source of income is derived from tourism. The town
also has a Casa de Cultura (Municipal Arts Centre) and a multi-sports Centre with
a covered hall. The Casa de Cultura has an auditorium and an open-air amphitheatre.
El Campello has a 23 kilometre coastline with beaches ranging from the Muchavista
Playa which borders on the much visited San Juan Playa to rocky coves such as the
Cova del Llop Marí and the cove of Morro Blanc. There is a nudist beach in the rocky
Lloma de Reixes cove. A two-piece sculpture by the Alicante artist Arcadio Blasco
symbolizes fishermen. One part of the sculpture is located on the road to Alicante
whilst the other piece symbolizes a lighthouse. A laser links the two parts of the
sculpture, producing a beautiful night time sight.
There is the beach of Mutxavista, made up of fine sand and with all types of facilities,
which runs for 3km to the south. There is a diving club that organises dives at various
points of the Costa Blanca and a fishing village has been built amongst the cliffs
that recreates the image of a traditional Mediterranean village.
